Inspired by a demo released from Google late last year, we decided to take a crack at what it would take to create a similar experience.
Connecting to the server in this demo was accomplished manually by entering an IP address into a text field on the mobile devices, however it would be possible to use QR codes or a similar approach to connect without having to enter anything at all. By pointing your device’s camera at a code either on or near the display, the connection could be established instantly.
Practical applications are only limited by the imagination. One example is a video wall that encourages all bystanders to connect and interact with their phones, enabling them to control the content simultaneously, or even go head-to-head and battle other players. Such content could be located in a stadium or airport concourse, providing a steady stream of users to the experience. This could generate some buzz to attract future visitors, and leave a lasting impression on your current ones.