Augmented Reality, Virtual Reality, and Touch-Driven Applications are providing more freedom to showcase products and services effectively in the boardroom, on the trade show floor, and in one-on-one sales presentations. Interactive storytelling allows companies to engage customers anytime, anywhere.
According to Forbes, digital marketing trends for 2018 focus on 2 main requirements: that these tools be more personal and more mobile. Clients expect more than slideshow sales presentations and stacks of handouts on conference room tables. ROI is king, and sales often hinge on customers being able to clearly and quickly see how products will grow their business. By using current technology, companies can differentiate themselves from their competitors by leaving vivid, lasting impressions on customers.
Businesses that integrate these sorts of applications are shortening sales cycles, increasing closing rates, improving customer training, and building deeper, more long-lasting relationships with customers. This is in part due to the use of flexible technology, but also because the content within that technology is proving to be more meaningful and focused on customers’ needs.
AR offers the opportunity to present and demonstrate a product anywhere, any time.
Augmented Reality (AR) can provide a realistic sense of scale when introducing large products to clients. Prospective clients can visualize products in their space (see samples of our AR work here), creating a powerful sales presentation and actively engaging customers in the sales process. AR allows you to carry an entire collection of products around “in your pocket,” ready to present anywhere, at any time!
With VR, clients are immersed into realistic virtual environments that will help them to visualize products “in action.”
With Virtual Reality (VR), not only are clients completely immersed into products, but they are also transported into personalized, product-specific environments. Selling rodent traps to a warehouse owner? Place them in a realistic virtual warehouse and show them the product in action (for more info on this project, click here).
The newest VR technology also allows users to reach out and interact with objects using their own hands (read more on this innovative development here). VR lets customers get up close and personal with products, and creates a lasting impression in this era of the elevator speech and “just give me the bullets” selling styles.
Touch applications offer personalization, while retaining uniform branding and polish.
Gone are the days of PowerPoint sales presentations. Touch-Driven applications allow more personalization on a client-by-client basis, and can be taken into the field on phones, tablets, or large screens, depending on situational needs (like our partnership with the City of Greenwood). Touch solutions offer polished, uniform branding and messaging when added to sales presentations, but still allow the freedom to personalize on a client-by-client basis. This powerful tool can be as flexible as your needs require.
Let us know how we can help your business begin incorporating one (or more!) of these types of flexible solutions into your sales presentations!