INDIANAPOLIS, IN – VisionThree (V3) is proud to announce the launch of V3TOUCH as part of the interactive room for LUME Year 2 at Newfields. The engaging touch interactive Timeline experience is featured on two displays, showcasing historical highlights about the culture, technology and artistic development through the Impressionist and Post-Impressionist eras.
Although V3TOUCH natively gives clients the option to curate their own content, the Newfields team quickly determined they wanted the content experts at V3 to jump in with the assist and accelerate launch for the July launch deadline.
The creative team at V3 kicked of the project by customizing an early view of the Eiffel Tower as the backdrop and screensaver, utilizing the Timeline template built into V3TOUCH. A custom content template was then developed to accent and balance the overall aesthetic designed by the Newfields team, which features a background wall graphic of Claude Monet’s “In the Meadow.”
After the overall look and feel were approved, the V3 team began a detailed process to identify supporting imagery for the content sections defined by the Newfields LUME team, working with Newfields’ process to keep the project content organized and available for multiple stakeholders and approval processes. Once the content template and text were reviewed and given the green light, the V3 team customized individual entry images and incorporated a custom legend to delineate between the cultural, technological and artistic advancements of the time period.
The project officially launched for previews at the beginning of July 2022, and is now available to the public for interaction.
THE LUME Indianapolis is a brand-new multi-sensory experience that will feature nearly 150 state-of-the-art digital projectors showcasing famous master paintings. The exhibition will fill the museum’s entire fourth floor, occupying nearly 30,000 square feet of immersive galleries. THE LUME Indianapolis at Newfields’ first show will feature breathtaking paintings of Vincent van Gogh in a thrilling display which will be shown through state-of-the-art digital projectors floor to ceiling in the museum.
To get your tickets for LUME, visit this link.