FOR IMMEDIATE RELEASE
January 6, 2023 — Indianapolis-based immersive experience company VisionThree (V3) is celebrating 20 years in business today.
VisionThree was founded on January 6, 2003, as a Massachusetts Avenue creative agency focused on catering to the needs of small businesses and organizations. The business started out as many such agencies did in that era – creating websites and building content for CD-ROMs and DVDs.
Company founders Jeff Hopler and Eric Davis made the perfect team to start such an art-meets-tech endeavor, each bringing significant skill to the table, and as the name suggests, then bringing that vision to life. “For us—and our clients—it has always been about the content and storytelling first and foremost,” Hopler says. “We then choose the right technology to tell the story best.” Both Hopler and Davis continue to be active in the company’s leadership and day-to-day operations.
The early-stage company grew at a measured pace heading into 2008 when Eli Lilly & Company asked V3 to venture into new territory with a groundbreaking touch interactive trade show display. This project brought many more clients interested in taking their trade shows to the next level, including Delta Faucet and Rolls-Royce.
Lead developer Greg Foxworthy, who joined the firm in 2006, is proud to share the work their team did for many such clients in the years since. “We were pushing the envelope on the convergence of technology and 3D art even then, always looking to innovate and improve the customer experience from start to finish.”
In fact, over the past two decades, V3 has created nearly 500 unique interactive experiences for a wide range of blue-chip clients. 2016 saw a move to add virtual reality to the product offerings, with one of the earliest projects being created for Rolls-Royce. As projects have advanced, V3 has gone on to craft VR experiences in training and sales for Corteva, Siemens, OPEX, and more, which led to the release and subsequent expansion of their powerful V3CORE platform.
The company moved from its location on Mass. Ave. to its current home in Lockerbie in 2006, after a complete and painstaking historical building renovation. Great care was taken to preserve the former home of the Frederick Simon Grocery, which was built originally around 1860 and had seen many tenants come and go before founders Jeff Hopler and Eric Davis transformed it into the showpiece facility it is today.
While the company still calls Indianapolis home, the pandemic was the catalyst for V3’s expansion to become a nationwide, remote-first company, with employees now spanning from coast to coast. This eye toward growth got the V3 leadership team thinking even more boldly about the bigger impact the company could make, which led to the early 2021 announcement of the V3CONNECT initiative.
“I’m honored to be part of ushering in this new V3CONNECT era, where our years of experience in cutting-edge immersive product design can now make a difference in the lives of people across the country,” says Lead Engineer Nate Logan, who has been with the company for over a decade.
V3CONNECT is an immersive program that reimagines talent pipeline development and career pathway exposure through a scalable, accessible network of fixed and mobile VR Career Exploration Labs and career, college, and community-focused content. The program’s full launch begins in 2023, following a busy year in 2022 of building, testing, and iterating through the pilot phase at dozens of schools, colleges, and community locations.
“It’s inspiring to see our years of hard work lead to this moment,” says Creative Director Jason Morris, a 15-year veteran of the company. “While the technology has changed significantly over time, our core mission of storytelling through the combination of art and tech remains the same, and I’m excited to see all that’s in store as we charge full-steam into our third decade.”
A year of celebration is planned, starting with V3’s “20 Weeks for 20 Years” campaign on social media, which will feature insightful stories from V3’s seasoned and new team members alike. A V3 birthday bash will be scheduled for later this year.
“We hope the greater Indianapolis community will raise a glass in celebration with us on this landmark occasion,” says V3 CEO, Heather Jackson, who has been with the company for over 3 years. “This is a team that has weathered many storms and persevered through thick and thin to get to where we are today. I can’t wait to see what the years ahead will bring!”
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VisionThree (V3) is a pioneer in immersive experience technology and has been building B2B immersive experiences for business for 20 years, with a primary focus to help companies recruit better, sell better, and train better.
In early 2022, V3 began developing a Virtual Reality (VR) talent pipeline ecosystem of VR career labs and immersive career pathway content called V3CONNECT. The mission of V3CONNECT is to build a comprehensive national career exploration ecosystem, removing geographic and socioeconomic barriers to opportunities, empowering and inspiring multi-generational audiences through immersive exposure to career pathways.