Mr. Hopler Goes to Washington

Mr. Hopler Goes to Washington

One of our own “Founding Fathers” traveled to our nation’s capital recently as VisionThree was hand-selected to showcase our Virtual Reality training solutions at the Manufacturing USA Congressional Briefing on Capitol Hill in Washington DC.

This event was hosted by the House and Senate Manufacturing Caucuses, and was attended by several members of Congress and other Congressional staff. The event provided a unique opportunity to demonstrate samples of our innovative solutions that feature virtual “hands on” training.

(Please see this post to read more about our accomplishments in this influential tech.)

Feedback was conclusive. V3’s demonstration was the hit of the event. Surrounded by other tech innovators in areas such as robotics and digital security, our VRCORE-TRAINING samples impressed visitors and distinguished guests alike.

This event was sponsored by the American Society of Mechanical Engineers. ASME President, Tom Costabile, was blown away by V3’s demonstration.

We are honored to have been invited to such an important event. Virtual Reality training is rapidly becoming the gold standard for situations that require hands on training in less-than-ideal circumstances. Our VRCORE-TRAINING solutions better equip participants for real-world scenarios than any classroom training session ever could. We’re so proud to be on the forefront of VR training, and are excited to play such an instrumental role in helping our clients use this powerful technology to reach their goals.

The Latest Tech is Helping “Seal the Deal”

The Latest Tech is Helping “Seal the Deal”

Augmented Reality, Virtual Reality, and Touch-Driven Applications are providing more freedom to showcase products and services effectively in the boardroom, on the trade show floor, and in one-on-one sales presentations. Interactive storytelling allows companies to engage customers anytime, anywhere.

According to Forbes, digital marketing trends for 2018 focus on 2 main requirements: that these tools be more personal and more mobile. Clients expect more than slideshow sales presentations and stacks of handouts on conference room tables. ROI is king, and sales often hinge on customers being able to clearly and quickly see how products will grow their business. By using current technology, companies can differentiate themselves from their competitors by leaving vivid, lasting impressions on customers.

Businesses that integrate these sorts of applications are shortening sales cycles, increasing closing rates, improving customer training, and building deeper, more long-lasting relationships with customers. This is in part due to the use of flexible technology, but also because the content within that technology is proving to be more meaningful and focused on customers’ needs.

Augmented Reality:

AR offers the opportunity to present and demonstrate a product anywhere, any time.

Augmented Reality (AR) can provide a realistic sense of scale when introducing large products to clients. Prospective clients can visualize products in their space (see samples of our AR work here), creating a powerful sales presentation and actively engaging customers in the sales process. AR allows you to carry an entire collection of products around “in your pocket,” ready to present anywhere, at any time!

Virtual Reality:

With VR, clients are immersed into realistic virtual environments that will help them to visualize products “in action.”

With Virtual Reality (VR), not only are clients completely immersed into products, but they are also transported into personalized, product-specific environments. Selling rodent traps to a warehouse owner? Place them in a realistic virtual warehouse and show them the product in action (for more info on this project, click here).

The newest VR technology also allows users to reach out and interact with objects using their own hands (read more on this innovative development here). VR lets customers get up close and personal with products, and creates a lasting impression in this era of the elevator speech and “just give me the bullets” selling styles.

Touch Applications:

Touch applications offer personalization, while retaining uniform branding and polish.

Gone are the days of PowerPoint sales presentations. Touch-Driven applications allow more personalization on a client-by-client basis, and can be taken into the field on phones, tablets, or large screens, depending on situational needs (like our partnership with the City of Greenwood). Touch solutions offer polished, uniform branding and messaging when added to sales presentations, but still allow the freedom to personalize on a client-by-client basis. This powerful tool can be as flexible as your needs require.

Experiences Matter.

Let us know how we can help your business begin incorporating one (or more!) of these types of flexible solutions into your sales presentations!

Enhancing the Customer Experience with Virtual Reality

Enhancing the Customer Experience with Virtual Reality

Revolutionary products demand revolutionary training.
Constant advances in communication technology are providing unique and exciting new ways for people to interact with each other and the world. Virtual Reality experiences connected over the internet, allow users to interact in the same space without the hindrance of distance and travel. Recently, companies have begun harnessing the potential of VR to better serve, educate, and engage their customers and internal workforce.
Experts have identified customer experience as key to business success. Brands can be built around customer experience rather than the other way around.

Because of the advantage of being able to engage and interact with the client by creating life-like interactions and experiences, Virtual Reality is positioned to be a key value differentiator. These innovative avenues garner a greater, more in-depth understanding of the products. And when that occurs the connection is strengthened between company and customer.

Take customer service for example.  On any given day, a company receives a call from a customer requesting technical support on a product. Remote troubleshooting can be tedious when a representative is forced to rely on a customer’s subjective description of the problem. Representatives are often forced to rely on the process of elimination, whereby customers are asked to run through a battery of tests in order to recreate a problem. This sort of step-by-step troubleshooting is slow and difficult to follow. Effectiveness is also challenging to gauge for the representative. Even the clearest, most patient representative cannot visualize how well a customer is following instructions. VR customer support allows for an virtual “in-person” encounter. It can provide a direct ROI, for instance, as warranty issues can be decreased by offering this sort of personal interaction, regardless of its digital origins.

By 2017, 89% of marketers expect customer experience to be their primary differentiator. VR can be a key differentiator amongst your competitors for customer service and product knowledge. Research firms like Gartner and Forrester have identified customer experience as key to business success.

Virtual Reality is solving these problems by allowing a customer to share exactly what they are seeing and doing with a representative, which, in turn, creates a clearer, more streamlined path for the representative to guide the customer through the troubleshooting process. This approach is benefiting all market segments and verticals from healthcare and the medical device industry to highly technical skilled labor arenas.

By delivering continuous value to customers after their initial purchase, and by helping customers to have a greater understanding of a product, the relationship between company and customer is strengthened.

Additionally,  one of the most useful aspects of utilizing VR in customer service training is also the most basic. Studies have found that in-person customer service yields higher degrees of  satisfaction than help desks, chat, and email combined. While it isn’t always practical for the client to come to you, VR can make face-to-face interactions possible.

VisionThree has created a number of effective VR solutions highlighting customer support, training, and general product knowledge and exploration. Solutions include the ability to have multiple participants in the VR environment across the globe. Desktop PCs, laptops, or tablets have also been integrated to interact within those exact same environments.

Using Hands in Virtual Reality – How VisionThree is Eliminating Controllers

Using Hands in Virtual Reality – How VisionThree is Eliminating Controllers

VisionThree is using the latest technology to optimize Virtual Reality (VR) hardware to its greatest potential. 

We’re creating VR solutions that effectively allow the user to interact with virtual objects with more natural, controller-free, gestures. Users are now able to see virtual representations of their own hands in the environment!

VisionThree recently had the opportunity to present our innovative VR maintenance training capabilities to an audience of U.S. Military officials. The distinguished audience, who have been early adopters of virtual training, were amazed by how seamlessly our VR solutions incorporated the user’s own hands instead of requiring the use of bulky controllers.

As the military has learned, the advantages of VR in training are vast. Current research shows that use of a VR-based training solution can change the paradigm from traditional passive learning to active learning models. Learners don’t always remember what they are told, but they almost always remember what they’ve done.

Imagine training your employees in a risk-free virtual environment. One where they are free to make and learn from mistakes without worrying about wasting company resources. They could instantly reset whatever skills they are trying to hone again and again until they have mastered them. This sort of repetition would not require more materials for practicing physical tasks. Additionally, an instructor presence is not required to demonstrate a specific skill again and again until no one had any further questions.

Virtual Training is rapidly becoming the new standard for boosting training retention rates and lowering training times and costs.  Recent feedback indicates that our VR environment can:

  • Create a more realistic/effective learning environment
  • Increase training depth (more reps/sets available in a quicker time period)
  • Allow for more natural interactions with the integration of the user’s hands, and eliminates any handicap due to knowledge of controller functionality
  • Lower training costs (on-site training available)
  • Eliminate need for a full-scale simulator (equipment costs are vastly improved)
  • Provide distance learning opportunities (Portability and/or over networked lines)

Scientists have long predicted the value of VR in training. Studies about information retention conducted by the National Training Laboratories show the following statistics:

  • Traditional, passive learning methods such as reading, listening to lectures, and watching instructional videos result in information retention of between five and 20 percent.

  • Seeing a demonstration of a technique increases retention to 30 percent.

  • Active learning—repetitively performing a technique or applying information—can increase retention to 75 percent.

  • Having the opportunity to practice and make mistakes can increase retention to 90 percent.

We believe that Virtual Reality has endless possibilities in training. VisionThree has a number of VR projects in the pipeline already today. And we’re excited to see where these new developments take this powerful tool in the future!

VisionThree Brings Hands-On Training to the Virtual Space

VisionThree Brings Hands-On Training to the Virtual Space

Dow Agrosciences is an industry leader in pest management, and when they came to us to help them debut an innovative new product, we here at VisionThree were excited to help bring their ideas to (virtual) life in the VR space.

At this year’s PestWorld convention, held last week at the Baltimore Convention Center, Dow Agrosciences presented a Virtual Reality demonstration of their newest technology:  ActiveSense traps/sensors. This demo was meant to introduce audiences to a full-scale training program that we are currently working closely with Dow to bring to completion. In this demo, users are invited to don the HTC Vive Virtual Reality headset and take on the role of the pest control technician; they are then tasked with setting Dow’s new ActiveSense traps/sensors in a warehouse setting.

(Scene from Dow’s ActiveSense VR Training App)

In this demo, training focuses on the plan of attack that pest control technicians will need in order to adequately protect a space and prevent infestations. They will be asked to set traps in the full-scale virtual warehouse based on specific details that are reinforced in the training curriculum (i.e. proximity to food sources, safe hiding spots, tendency to travel along established paths). The central crux of this training exercise is all about *where* to place sensors and *why.* Trainees will be scored on their ability to think critically to find predetermined “hot spots” in each of 3 educational scenes.

Dow and VisionThree based their decision to create this VR training simulation on recent research that discovered that Virtual training produces a 30% increase in student/trainee performance speed, and a 90% increase in accuracy on training tasks. In addition, VR-based training is proving to increase retention (75% retention) when compared with traditional, lecture-style learning (5% retention). What we are learning is that people don’t always remember what you tell them, but they are far more likely to remember something that they’ve actively participated in.

Gone are the days when passive, lecture-style training was the norm. Dow is setting the bar in this style of active-learning-based training for pest control technicians. In this program, technicians will have the opportunity to gain hands-on practice in a consequence-free environment.

By removing consequences, yet still reinforcing the training materials, trainees are allowed to fail more quickly, and thus, learn from their mistakes more quickly. Since each virtual scenario is reset at the touch of a button, trainees can take what they’ve learned from their mistakes and immediately correct their actions in an experiential way that will remain with them long after the training ends.

Revolutionary products demand revolutionary training, and VisionThree is excited to continue our ongoing partnership with an  industry leader in such innovative, groundbreaking work.